Measuring What Changed
67Checking the logo and imagery
7×Where contradictory data across sources hides
68Out of date
5×Out of date
First pass · First pass · Still open
What follows from this is that keep the record trustworthy, revisit it after any move or rebrand, and most local problems solve themselves.
Keep the description factual; the categories carry the relevance work.
Drift Review Co
The usual culprit is conflicting category choices, quietly inherited from an old listing nobody remembers creating.
Herald of Basalt
Directory entries
Record the canonical version of the business description somewhere whoever updates the website can find it. The landscape shifts, but the underlying requirement -- checkable, clean data -- hasn't. Across a large sufficient sample, the correlation between well-structured data and position in the local pack is difficult to dismiss.